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This web site kenknightplumbing-liverpool.co.uk had the following in the site, "From syphons to washers and pipes to fittings, Ken Knight North West Ltd stock everything you need to repair or replace broken plumbing." Our analyzers noticed that the website stated " Are of a high quality and competitively priced." The Website also said " We stock all the most popular makes of central heating. Boiler including Main, Vaillant and Worcester. With everything you need including tanks and radiators to replace a customers heating system, why not pop in and see us. In Rice Lane, Walton. We welcome domestic and trade customers." The website's header had plumbers merchants as the most important optimized keyword. It is followed by plumbing and heating, spares and parts, and central heating boiler which isn't as ranked as highly as plumbers merchants. The next words kenknightplumbing-liverpool.co.uk used was walton. liverpool was included but will not be seen by web engines.